--- title: The SaaSy Marketer | Fractional CMO for B2B SaaS description: "Kristi Bjornaas is a full-stack fractional CMO for early stage B2B SaaS. I build your GTM strategy, then I run it: messaging, HubSpot, campaigns, and AI." image: https://www.thesaasymarketer.com/hubfs/saasy-og-image.png --- ![The SaaSy Marketer](https://www.thesaasymarketer.com/hs-fs/hubfs/saasy-logo.png?width=182&height=64&name=saasy-logo.png) [Work with me](https://www.thesaasymarketer.com/work-with-me?hsLang=en) [How I work](https://www.thesaasymarketer.com#how) [Clients](https://www.thesaasymarketer.com#clients) [Meet with me](https://www.thesaasymarketer.com#meet) [Contact](https://www.thesaasymarketer.com#contact) Hi, it's Kristi · Fractional marketing for B2B SaaS # I build your go-to-market strategy, then I run it. I'm a full-stack fractional marketer with a focus on product marketing and demand gen. I own the system underneath your growth: the strategy, messaging, HubSpot, campaigns, reporting, and AI workflows. Then I run it alongside your team. [Email me](mailto:kristi@thesaasymarketer.com) [Connect on LinkedIn](https://www.linkedin.com/in/kristibjornaas/) ![Kristi Bjornaas](https://www.thesaasymarketer.com/hubfs/kristi-bjornaas-headshot.webp) Hi, it's Kristi Ways to work with me ## Most engagements start in one mode and grow into the others. Mode 01 Build Positioning, ICP, messaging, the GTM motion, and the systems underneath it. I get in and build it. Mode 02 Run Embedded fractional marketer executing alongside the team: campaigns, demand gen, HubSpot, and reporting. Mode 03 Guide Coaching, mentorship, hiring support, and strategic advisory as your team grows into owning it. What I do ## I own the system, from strategy to pipeline. Positioning and messaging I dig into your market, your buyers, and your competitors, then write the messaging framework everyone else works from. Websites I'll plan the pages, write the copy, and design it. I designed Jump's site end to end. Go-to-market and launches Launch plans, campaign briefs, and small tests that show us where to spend. Sales enablement Decks, one-pagers, battlecards, and sequences that match what marketing is saying. Content Blogs, webinars, and exec social, pulled from the conversations you're already having. Reporting and systems Weekly and monthly reporting on the numbers that matter, and the AI workflows that keep it moving. Who I work with ## Early-stage SaaS teams that need a marketing engine, not more advice. 01 Early-stage foundersYou need go-to-market in place before you're ready to hire a marketing team. 02 Growing SaaS companiesYour product has outgrown its messaging, website, or sales materials. 03 Teams with a gap to fillYou have a marketing team, but you need a senior, dedicated resource to cover a gap or add capacity. Selected clients RingLogix VOIP / AI VOICEWhite-label VoIP and UCaaS platform for MSPs and resellers.Marketing strategy, analysis, paid media, and coaching the marketing leader. Exfluential HEALTHCARE SAASProvider enablement platform for healthcare brands.Marketing strategy, analysis, and content: webinars, testimonials, newsletters. Pattern Data AI LEGAL TECHAI case evaluation platform for mass tort litigation.Positioning, SEO and AEO content, social, email, paid media, and HubSpot ops. Jump SPORTS TECH / B2B / B2CFan experience and ticketing platform for pro sports teams and venues.AI-first marketing strategy, positioning, personas, launch campaigns, social, and paid. MagicMirror AI GOVERNANCELocal-first AI security and governance.Marketing strategy, positioning, content, marketing ops, and the website. Blockdaemon WEB3 / BLOCKCHAINInstitutional blockchain infrastructure.Marketing analysis and HubSpot marketing operations. Crystal DB DATABASE / AI INFRA · ACQ. TEMPORALAn AI PostgreSQL teammate for database performance.Marketing strategy, positioning, content, events, and the website. Kion CLOUD GOV / FINOPSCloud governance, compliance, and financial management.Paid media strategy and execution, and HubSpot marketing operations. Terminal49 LOGISTICS / SUPPLY CHAINContainer tracking and visibility for importers and forwarders.Marketing leadership, strategy, positioning, social, events, HubSpot, and the website. Winslow AI FOR HRAn AI HR copilot for lean people teams.Marketing strategy, positioning, content, social, marketing ops, and the website. DBeaver DATABASE / DEV TOOLSThe universal database tool for developers and DBAs.Marketing operations and HubSpot implementation. Patient.com HEALTHCARE SAAS / B2B / B2CPatient-controlled healthcare navigation platform.B2B and B2C launch strategy, positioning, and managing agencies and FTEs. VelocityEngine AI / B2B MARKETINGThe campaign operating system for B2B marketing.Product launch strategy, AI-first marketing strategy, content, and paid media. How I work ## I build the foundation and start testing at the same time. 01 Get in fast First I ask for the crumbs: what's on the site, what's in HubSpot or the spreadsheet, and who's doing outreach. That part goes fast. 02 Build the foundation Messaging, personas, reporting, and systems. We build it once and use it in every test. 03 Test from the top down Will people even click? If not, we don't have a pricing problem yet. We have a message problem. 04 Hand it off You get a tested direction, a playbook, and a clear picture of who to hire next. What makes me different ## Why teams bring me in. I own it end to end I don't hand you a deck and walk away. I build the strategy and the systems, run the campaigns, and stay accountable for what they produce. I use AI for pretty much everything Messaging, content, site updates, weekly reports. It keeps the work fast and consistent, and it frees me up for the strategy. I've seen a lot of industries Healthcare, legal tech, sports tech, VoIP, logistics, Web3, and AI infrastructure. I might not know your industry yet, but I know how to pull the message out of the people who do. I'm trying to work myself out of a job My favorite outcome is a client who grows out of needing me. Everything gets documented so your team can run it. A strategy is only as good as the system that runs it. I build both, and I stay to run them. ## Need someone to build and run your marketing? Let's talk. [kristi@thesaasymarketer.com](mailto:kristi@thesaasymarketer.com) [Or find me on LinkedIn →](https://www.linkedin.com/in/kristibjornaas/) [Or book time to meet with me →](https://www.thesaasymarketer.com#meet) ![The SaaSy Marketer](https://www.thesaasymarketer.com/hs-fs/hubfs/saasy-logo.png?width=300&height=105&name=saasy-logo.png) Send me a note ### Tell me what you're building. Drop a few details and I'll get back to you within one business day. Prefer to talk live? [Grab time on my calendar.](https://www.thesaasymarketer.com#meet) Kristi Bjornaas · The SaaSy Marketer© 2026 ×